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March 19, 2018 Referral Marketing

Referral Marketing: What is it + Why is it Important?

What is Referral Marketing? Referral marketing taps into the reach of your customers, partners, employees…

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March 9, 2018 Advocacy

How To Create Lifelong B2B Brand Advocates (Hint: It’s All About Individuals)

Jason Lemkin says that true customer lifetime value (CLTV) is probably 2x higher than most…

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March 9, 2018 Advocacy

How To Build A Community of Brand Advocates

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins….

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March 9, 2018 Advocacy

From Research To Results: Using Buyer Personas To Drive Advocate Engagement

“Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part…

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March 9, 2018 Affiliate Marketing

Affiliate Marketing and it’s Advantages

Affiliate marketing isn’t a new trend. It’s been around for years. In fact, Amazon Associates,…

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March 9, 2018 Affiliate Marketing

10 Things Marketers Don’t Know About Their Advocates—But Should

When setting up an advocacy program, new practitioners often confuse knowing basic information about their…

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March 9, 2018 Referral Marketing

5 Ways To Surprise And Delight Your Customers With Creative Video Content

It’s 2:15pm on Tuesday, March 9th. I find myself sitting by a campfire eating a…

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March 9, 2018 Referral Marketing

5 Referral Marketing Strategies for Professional Service Providers

Referrals should be one of the top marketing strategies professional service providers focus on. Why?…

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March 9, 2018 Referral Marketing

4 Killer Referral Marketing Lessons From Fast-Growth E-commerce Businesses

Don’t you love it when somebody surprises you? It can come from the unexpected visit…

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