Posts In: Advocacy


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March 9, 2018 Advocacy

How To Create Lifelong B2B Brand Advocates (Hint: It’s All About Individuals)

Jason Lemkin says that true customer lifetime value (CLTV) is probably 2x higher than most…

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March 9, 2018 Advocacy

How To Build A Community of Brand Advocates

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins….

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March 9, 2018 Advocacy

From Research To Results: Using Buyer Personas To Drive Advocate Engagement

“Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part…

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